Before and After: Frydenlund Beer

“Frydenlund is a beer with a proud heritage dating back to 1859 and is brewed by Norway’s largest brewery, Ringnes. The beer had long been enjoyed by Connoisseurs but was no longer relevant for younger consumers. The new packaging by Frank retains the beer’s traditional elements but has been simplified to give it a fresh but authentic new look. Sales of the product have increased dramatically and have introduced Frydenlund to a new generation of beer drinkers.”

Designed by Oslo based FRANK.

From The Die Line